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OUR TEAM

ABOUT US

History

History

Our history begins in 1985 with Alan Cordier. Alan had great global success with Osterads, one of the largest & most successful advertising agencies in the Middle East throughout the 1980s & early 90s with offices spanning across 5 countries (United Arab Emirates [Dubai], Iran, Kuwait, Saudi Arabia, and England [London]).

With Osterads Iran office quickly becoming one of the largest regional offices in the group, Alan noticed the incredible opportunity that the burgeoning Iranian market had and focussed his attention here. Using his extensive experience, PGt was officially formed in 2003.

Culture

Culture

Cutting edge ideas with the right angles.

We provide the creative generation and execution of ideas that change the way people think about brands. But it’s the attitude that makes us different. It’s the culture that’s instilled into each and every one of our ideas and executions that gives PGt that cutting edge.

At PGt we are guided by playbooks, not rule books. Rigid methodologies minimize creativity. Paint-by-numbers gets you the same painting every time. That’s not to say we don’t have “tried & true” approaches to building and growing world class brands.

Our staff is comprised of people who love marketing, who love to solve problems and find the right angles, who get excited when they see new advertising campaigns, and who have international and local experience. More importantly, we’re down to earth here at PGt. We love to solve complex business problems, take away your worries, and have a lot of fun doing it.

Philosophy

Philosophy

The best way for the Agency to grow is to help our Clients business grow. We aim to become close working partners with our Clients – an extension of their own marketing teams.

To this end we endeavour to understand our Clients business as well as our Clients do. By doing that we can then develop advertising strategies that lead to solutions and thus contribute to our Clients business in a relevant, proactive manner

Awards

Awards

• Publicis Global Creative Award 2012
• Sanofi Global Campaign Award (Best Practice) 2012
• Publicis “Best Idea Guide” Award 2012
• Publicis Global Creative Award 2011
• Publicis “Best Ideas Guide” Award 2011
• Management Innovations Forum Award 2008
• Management Innovations Forum Award 2007
• Sheikha Manal Artist Award 2007

Services

  • Strategic Planning

    Strategic Planning
    Strategic Planning

    Great ideas win

    We change how people think and influence what people do. At a time when rote repetition is no longer enough to capture an audience, much less build customer loyalty, we have enormous power to build businesses and brands. Increased competition, saturated markets, and sliced-and-diced audiences mean every business must fight every second to be heard. This new playing field demands that brands create constant engagement and the building of real and lasting connections with consumers.
    The best way to build those connections is to bring to life an idea so powerful it is capable of persuading consumers to actively pursue a relationship with the brand, not vice versa. That is why we believe in and dedicate ourselves to Creative Business Ideas and strategic planning.

    Two proprietary tools feed into the development of Creative Business Ideas:

    • Strategic analysis for consumer insight
    • Brand momentum for brand insight

    With these tools we are able to develop and implement ideas that meet our exacting criteria: They must be transformational and drive profitable growth. And, they must be adaptable to both traditional and emerging formats. At their best, Creative Business Ideas don’t only change how consumers view a brand, but how a brand views itself.

    Strategic Planning
  • Digital Services

    Digital Services
    Digital Services

    In an increasingly digital centric world, PGt Advertising is always pushing to make beautiful digital experiences infused with emotion and executed with excellence.

    We proud to be one of the forerunners of Iran’s digital marketing revolution. We have designed, planned, and executed digital promotional campaigns with some of the world’s greatest leading brands with an array of digital services and strategies designed to increase web and mobile presence, generate leads to expand their customer base, provide detailed measurable analysis’, and deliver significant ROI & increased revenues.

    We are committed to an integrity-based approach. Each customer of ours gets personalized, high-touch service.

    PGt Advertising’s digital services include, but are not limited to:

    • Strategy Generation
    • Analytics
    • Social Media
    • Website design, generation, maintenance
    • Content Generation
    • Design & UX
    • Mobile Application Design & Programming
    • Digital Advertising
    • SEO
    Digital Services
  • Public Relations

    Public Relations
    Public Relations

    Public Relations is a key part of any advertising campaign and is more effective than simple adverts.
    Navigating a 24-hour news cycle can be both challenging and exhausting. Our experienced public relations pros, many of whom hail from the newsroom, find this same navigation exciting and energizing.
    Thanks to the close and friendly relations we have built with media ambassadors over the years, we’ll get you the positive attention you need, when you need it, from the news outlets, websites, and publications that influence your audiences the most.
    Our PR team can help strategize the best and most productive ways for you to engage more personally with the communities in which you do business and where your customers and employees live. PR values its own work based on the number of people the articles reach (circulation & readership) and the equivalent advertising value of the article.
    PGt is the pioneer of true global PR practices here in Iran.

    Public Relations
  • Creative

    Creative
    Creative

    PGt’s Creative is one of the most award-winning creative studios in the country.
    Our clients have been with us for years because we make their advertising work, and look good.
    We are innovative. We don’t just generate creative… we think creative. Our work defines what is new and special about all aspects of art, and our vision is to constantly break through traditional barriers with exciting and innovative creative styles.
    Creative is 25% visual, 25% emotional, and 50% strategic thinking. We give you 100%.

    Creative
  • Media Services

    Media Services
    Media Services

    We consider media an art and science. We provide full service and can handle planning and buying, traditional and non-traditional and on or off-line media, including television, radio, print and out-of-home.
    In its simplest form, we uncover a consumer insight, which leads us to the appropriate contact points, which ultimately drive results.
    Maximizing impact and minimizing waste is our target. And finally, we conquer challenges.
    We analyze our results to continually improve our product and our process. Always working hard at working smarter.

    Media Services
  • Copywriting

    Copywriting
    Copywriting

    There are two essential elements to copywriting; what to say and how to say it. As part of our creative work, PGt’s copywriters have a proven track record in creating relevant slogans and taglines that have become part of the identity of a brand and have connected with consumers well enough to almost become part of everyday conversations.
    Whether it is creative copywriting for a campaign slogan or localization and adaptation of a foreign brochure, or the content for a website, press ad and advertorial, our skilled copywriters are fully competent in both Farsi and English to be able to deal with any kind of language style, be it a business, technical, medical or consumer brochure.

    Copywriting
  • Guerrilla Marketing

    Guerrilla Marketing
    Guerrilla Marketing

    In PGt, guerrilla marketing is about taking the consumer by surprise, making an indelible impression and creating copious amounts of social buzz. Guerrilla marketing makes a far more valuable impression with consumers in comparison to more traditional forms of advertising and marketing. This is due to the fact that most guerrilla marketing campaigns aim to connect with the consumer on a more personal and memorable level. Sometimes we feel a little bit pirate & we offer you a spectrum of kick-ass guerrilla weapons to arm your marketing war chest with.
    A lot of businesses are facing budgeting setbacks and low cash-flow which can lead to a downward spiral of less advertising, less promotional activity and less sales. The ultimate result? Staring into that dark abyss of zero revenue. In such cases guerrilla marketing can be the ideal solution because, while leaving an immense impression on the consumer, it is relatively cost efficient. PGt, being a pioneer in guerrilla marketing in Iran, will show you how great sales and marketing campaigns can be low on cost if big on innovative ideas, imagination, and creativity. And Fun! WOW, we love fun!

    Guerrilla Marketing
  • Event Management

    Event Management
    Event Management

    With many years of experience, PGt has the creativity and skills to design a truly memorable event within your budget. Attention to detail is what makes the perfect event. We have the local knowledge necessary to identify various opportunities available within the county. From high impact product launches to themed conferences and small exhibitions we work with a number of quality local suppliers and hoteliers which can deliver the high standards needed for any event. PGt develops, activates, and implements cutting edge, outstanding events that ensure any message is fully appreciated and integrated with the guests in a fun, educational, and interactive way.

    Event Management
  • Sponsorship

    Sponsorship
    Sponsorship

    PGt has a specialized team that focuses on sponsorships and partnerships. Our team has brokered billions of Rials in sponsorship sales and partnerships over the last 4 years, with a track record of increasing sponsorship revenue and initiating sponsorship opportunities with the right clients and brands. Additionally, through our media negotiations, we have formulated content and integration deals across all marketing platforms.

    Sponsorship
  • Production

    Production
    Production

    PGt’s Production Team knows what’s possible… and can sometimes do the impossible. We are on top of, in, and all over the market. We can suggest the best ways to execute the ideas that we generate.
    Our extensive network of close contacts in the industry has enabled us to provide the best productions services and rates for our clients.

    Production
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OUR WORKS

Quotes From
Our
Clients

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