PGt’s marketing solutions work within the pharmaceutical industry is very well known here in Iran and this is one of the reasons why PGt’s Event Management Department was called upon to handle one of GlaxoSmithKline’s (GSK) largest OTC brand’s regional launch events: Panadol.
The well recognised, global brand had been absent from the Iranian market for a number of years and was looking to come back strong. PGt Advertising’s agency skills helped the pharmaceutical giant navigate through Iran’s tough political climate by initially obtaining all of the required
licenses from the various local authorities and ministries (Ministry of Health, Amaken, Ministry of Islamic Culture & Guidance: Ershad), generating and adapting all relevant artwork, and finally executing a set of 4 regional launch events targeted to B2B guests & Doctors across Iran: Tehran, Esfahan, Mashhad, and Shiraz.
Each launch event used branding and exciting activation mechanics to help guests keep the Panadol brand in top of mind recall, as well as to help promote B2B sales. With over 1,000 specifically targeted guests catered for, in terms of initial sales, GSK’s launch of the Panadol brand into Iran was one their most successful launches ever in the entire Middle East region.