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Inlay

PGt is proud to have been the Agency of choice to support Tabiat Zendeh (TEZ – طبيعت زنده) in the launch of Iran’s first ever locally produced cosmetic’s brand, Inlay. Chosen based on our incredible mix of International standards and local knowledge, PGt Advertising was approached to propose a 360° strategic launch plan for: Inlay

 

PGt’s proposal was fully comprehensive, detailing nationwide ATL and BTL activities for the brand with the aim to introduce and ultimately position Inlay as a top quality, locally-made, internationally competitive brand. PGt’s planning included, but was not limited to, the following:

 

• Online Strategy and Activations including website & SNS strategies

• PR

• POS creation, design, and installation strategy

• Launch events

• PR, Trade, and Consumer/VIP

• Mall/Retail Activations & Roadshows

• Media planning & buying

• Sampling

• Launch video generation and creation

• Celebrity endorsements

 

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Relying on brand values and USPs, PGt & TEZ creative teams, created several MAW themes – all following Inlay’s Creative Guideline, generated by PGt Advertising. Below is the final OOH AW after Ershad and Amaken approval:

To connect with the Retail, Makeup artists, beauty salon owners, and journalists, PGt proposed launch events and also planned, managed, and executed PR and VIP events in Tehran.The PR Event was a friendly introduction and Q&A gathering with over 50 of Iran’s top media attending.

 

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The Consumer/VIP launch event was a one-of-a-kind launch event, using a formet never before used in Iran. Planned to run as a talk show style event and hosted by award winning Iranian actress, Bahareh Rahnama, the event included demonstrations, videos, and performances of some very well-known makeup artists.

Furthermore, the event included introductions, demos, tips, a Q&A, appreciation of experts, product stand displays, unveiling, photo shooting, and many other fun elements to differentiate the event from any other event ever held in Iran.

 

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Inlay Launch Event

PGt, as one of the limited agencies that understand and appreciate international standards and qualities, with a brilliant background on 360° marketing, was approached to propose strategic launch plan of an Iranian cosmetic brand: Inlay

 

 

 

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Alongside of many dazzling launch plan options, PGt planned and managed an unforgettable launch event for Inlay.

 

 

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On Jan 16th, 2016 Inlay was introduced to its most important TA: the beauty salon owners and makeup artists. To make this cemented in TA’s minds, PGt directed a talk show, hosted by Bahareh Rahnama.

 

 

 

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Being a professional and expert in show business, Ms. Rahnama performed a beautifully planned show.

 

 

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Guests left the event with smiles on their lips, gift bags and red roses on their hands.

 

 

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